Wednesday, October 6, 2004

Go West…young brand…go West!

Cheyenne, WY – Yet another of the NABCA member control states finally got a release of their back ordered Happy Vodka, Happy Rum, Happy Tequila and Happy Gin, today the first shipment of Happy to the State of Wyoming commenced. “It is a perfect time to expand the distribution to new markets,” says Gray C. Solomon of Liquor Group “…the Holidays are always a great time to introduce new and exciting products!"

Happy Vodka Corporation continues in 2004 to manufacture and bottle the Happy Family, which before year-end will reach a staggering 600% more production than the prior three years combined! Even with all of this bottling, the back orders from Happy customers are still not satisfied. “We are making and filling the Happy product bottles as fast as we can, our production capacity is at 110%, but we will get all of our back orders filled soon!” commented C. J. Eiras, President of Happy Vodka Corporation regarding the allocation issue for customers. There are multiple production runs scheduled for the balance of 2004, and a scheduled cool down period for January and February of 2005 to work on new product development and distribution logistics planning.

“As Happy expands to the Western US , we must also establish additional warehousing and logistics support, especially now that we are expanding our product line by up to 14 products in 4 sizes before the 2005-year end…” touted Eiras “…our growth will require heavy logistical support and careful planning so that we do not outgrow our britches!”

As far as the West goes; “ Wyoming is an exciting state full of possibilities, and we are very pleased to be a part of the liquor products sold in this wonderful place!” says Eiras, and we could not agree more.

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Don't Worry…Drink Happy! TM