Thursday, October 29, 2009

15 Years of Service to the Community

Jacksonville Beach, FL – Liquor Group (OTCBB:LIQR) is pleased to again sponsor the Mara’s Monster Mash 15th Annual Halloween Party in support of the Boys & Girls Clubs of America. This marks the 15th year in a row that Liquor Group CEO C. J. Eiras has supported this worthy cause, helping to raise money and awareness for the organization by hosting as many as three fund raising parties per year.

“It all started fifteen years ago with me volunteering, helping organize and operate these massive charity events with as many as 1500 in attendance…” says Eiras “…nowadays it is more about corporate sponsorship and bringing big dollar supporters together to help the cause. 100% of the proceeds from these events are donated to the charity, and that has been an important attribute for my continued involvement.”

The annual Halloween event has photos showcased each year on as the Happy Brands are one of the long time sponsors of the event. The Boys & Girls Clubs are just one of many worthy charities whom are supported by Liquor Group and Eiras’ other companies on a regular basis.

Singer "Johnny Walker" entertained the guests while they enjoyed the quality spirits at the multiple bars. Products featured at the events this year include the new and exciting Whipped Lightning, Columbus Anejo Rum and Fat Ass Tequila as well as known brands such as Surreal Vodka & Ocean Vodka. Happy Gin rounded out the spirits “guest list”.

Some Photos from the event:

Friday, October 23, 2009

Liquor Group Title Sponsor of Gala on the Grounds

Liquor Group Florida is proud to be the title sponsor of the 2009 Gala on the Grounds 29th Annual Event on Saturday, October 24th, from 6:00 to 10:00, to benefit the Beaches Museum & History Center, operated by the Beaches Area Historical Society at Pablo Historical Park, Jacksonville Beach, Florida. This event raises the funds necessary to operate the museum for the entire year, and is a key component in the operations of the Historical Society. Through the efforts and due to the kindness and goodwill of Catherine Kashou, a Board Member of the Society, Liquor Group was brought to the table as the Platinum $10,000+ sponsor this year.

The goal of the Society is to nurture civic pride for the distinct history of the Beaches, while providing education, information and entertainment for those who live, work and vacation in our communities. This year the Gala includes participation from many local businesses and Liquor Group customers such as A La Carte, Beach Diner, Billy's Boathouse, Bukkets Baha, Crabcake Factory, Eleven South, Fazzini's Coffee, Marker 32, North Beach Bistro, Palm Valley Fish Camp, Shelby's Coffeehouse, Sun Dog Diner, Yucatan Taco Stand, The Fish Company, Beach Bud's Chicken, Beachside Seafood, Bongiorno's Philly Steak Shop, Cabo's Island Pizza, European Street Cafe, Hala Cafe, Jacksonville Sports Bar, Pusser's, Snapper's and TacoLu. Many national corporate sponsors also participate in the Gala including Publix, Ruth's Chris, Roy's, Stonewood Grill.

Products featured at the events this year include the new and exciting Whipped Lightning, Columbus Anejo Rum and Fat Ass Tequila as well as known brands such as Surreal Vodka, Old St. Andrews Whisky & Ocean Vodka. Happy Vodka, Black Forrest Devil, Party A Go-Go and Primo Vodka round out the spirits “guest list”.

“Liquor Group prides itself on community involvement and is pleased to be a large part of the Gala this year.” says C. J. Eiras, CEO of Liquor Group Wholesale (OTCBB: LIQR). “I just hope we don’t run out of product at the event since most of the other sponsors are customers of ours!” Eiras uses his companies to sponsor many charitable events throughout the country and is a Philanthropist in his own right.

Some photos from the event:

Tuesday, October 20, 2009

Liquor Group CEO sells Cadillac Margarita to Landry’s Restaurants

C. J. Eiras, CEO of Liquor Group Wholesale, Inc. (OTCBB:LIQR) completes sale of the Cadillac Margarita Trademark Alcohol Brand to Landry’s Restaurants (NYSE:LNY).

The Cadillac Margarita Trademarked brand, a popular product sold in the US and Canada, distributed through Liquor Group, was privately owned by Urban Brands & Spirits, one of Eiras’ multiple alcohol brand-holding companies. Eiras is well known in the beverage industry for creating, developing, owning and operating multiple award winning alcohol brands including: Happy Vodka & related Happy brands, Wild Orchid Wineries Worldwide, Party-A-Go-Go Pre-Mixed Martinis, Lucky Liquor Brands and Wild Horses Whisky & Bourbon.

“The negotiators on Landry’s behalf were both skillful and pleasant to work with…” said Eiras. Recently Eiras sold the Hype trademarked Energy Drink to an International conglomerate (see, and just as the details of that transaction, the terms of sale of the Cadillac Margarita Trademarked brand are strictly confidential.

About Landry’s Restaurants, Inc.
Landry’s Restaurants, Inc. (NYSE:LNY) is a restaurant, hospitality, and entertainment company, engaged in ownership and operation of full-service casual dining restaurants and gaming facilities in the USA and Canada. The company operates restaurants under the names: Rainforest Cafe, Saltgrass Steak House, Landry’s Seafood House, The Crab House, Charley’s Crab, and The Chart House. The company owns and operates Kemah Boardwalk, in Texas and operates the Golden Nugget Hotels and Casinos in Las Vegas and Laughlin, Nevada. As of December 31, 2008, it owned and operated approximately 175 full-service and limited-service restaurants in 27 states and Canada and was founded in 1980.

Thursday, October 15, 2009

Liquor Group title sponsor of Jacksonville Film Festival & VIVA! Cinema Latin Film Festival

Liquor Group (OTCBB:LIQR) is proud and honored to become the title sponsor of this years Jacksonville Film Festival & the VIVA! Cinema Latin Film Festival, both non-profit events commencing on October 15, 2009 and providing “the opportunity to bring the community together through the power of film.”


John Leguizamo & the Main Cast of "Where God Left His Shoes"

Celebrities & actors involved in this years’ event include Directors: Joe Berlingers, Joe Cardona, Mario De Varona, Salvatore Stabile, Paul Boyd, Ricardo De Montreuil, Alejandro Lozano, Mario Muniz, Agustin, Breno Silva, Georg Koszulinski, Beadie Finzi, Vee Bravo & Loira Limbal. Actors include: John Leguizamo, Steven Donziger, Paul Rodriguez, Andrew Cisneros & Hip Hop Artist Eli Efi.

Products featured at the events this year include the new and exciting Whipped Lightning, Columbus Anejo Rum and Fat Ass Tequila as well as known brands such as Surreal Vodka, Old St. Andrews Whisky & Ocean Vodka. Liquor Group and Happy Vodka have sponsored many major film festivals, film parties and events, including Cannes Film Festival in France, Sundance Film Festival in Utah, The Emmy's in California as well as the Silver Lake Film Festival in California. “We are glad to be a small part in this community effort to promote independent artist and film.” says C. J. Eiras, CEO of Liquor Group.

Below are some photos from the event:

Thursday, October 8, 2009

Liquor Group Wholesale Acquires Alcohol Distributor in Illinois

Chicago, IL – Liquor Group Wholesale, Inc. (OTCBB:LIQR) again makes good on its expansion commitment made to shareholders by announcing the addition of a new sales territory through the acquisition of a statewide liquor distribution operation in the State of Illinois.

The merger was underwritten privately by VIGOR Holding Company, a major shareholder in LIQR, and brings Alex Chudnovsky of Tastes of the World with his sales & distribution team into the fold with a five year stock-vesting plan. Chudnovsky’s operations grossed more than $2.8M in 2008 while representing only a small portfolio of roughly 80 mostly ethnic products. With the combination of existing Illinois aggressive operators and Liquor Group’s 1800+ products, the newly formed “Liquor Group Illinois” is now a force in Illinois.

“We are excited about becoming the 32nd state in Liquor Group through this stock vesting program…” says Chudnovsky “…better to be a party to a merger with a large outfit like Liquor Group which benefits everyone involved then to be left out fending for yourselves as a distributor in only one or two states.”

Also important to this equation is the “Firepower” added to Liquor Group by bringing on Fred Rosen, a long-time major shareholder in LIQR and a career alcohol beverage retailer best known for his ownership in Sam’s of Chicago, the largest liquor volume retailer in the world. Rosen began assisting with this distribution company acquisition strategy and overall brand portfolio development. Rosen can now turn his focus on assisting the development of a large-scale retailer outreach strategy through this new operation.

Monday, October 5, 2009

Liquor Group Wholesale CEO Interviewed

October 5, 2009 Jacksonville, FL - C. J. Eiras, CEO of Liquor Group Wholesale, Inc. (OTCBB: LIQR) was interviewed by well known independent financial reporter Lynn Foose regarding the operations of the company and the opportunities in the alcohol beverage industry. Questions ranged from targeted growth of the company to industry trends seen by an alcohol beverage insider.

Eiras commented on the exponential growth already acheived by the company as well as the future aspirations of the operation as a whole. Also discussed were the future plans for acquisition of the private Liquor Group operations by the publicly owned Liquor Group Wholesale.

The interview can be heard and the transcript can be read in it's entirety on