Saturday, June 10, 2006

Liquor Group experiences a growth spurt!

Liquor Group expanded it’s portfolio of spirits in several of the 21 US States in which it operates, to more than 530 offerings. This importer and distributor of award winning spirits, wines and specialty beers sees no signs of slowing growth, and recent activities in the spirits industry are helping to fuel the fire. The addition of products such as the Gordon & MacPhail Scotch Specialist Portfolio has given Liquor Group a lock on their already successful Scotch Specialty market in several US States, and their overall territory market share continues to grow with each brand that is added to the picture. With more than 100 brands in negotiations or on the horizon, the potential for growth seems unlimited.

After a 2005 growth curve of more than 800% in products and more than 8000% in total company sales, Liquor Group now stands to enjoy even more growth in 2006 due to recent successful negotiations with several major liquor brands. The consolidation in the industry has helped fuel the growth of Liquor Group, a company originally created just to manage the sales of Happy Vodka has parlayed the successes of that single brand into a multinational business operation ranking among some of the largest players in the field. One instance that is sure to bear out for Liquor Group is the pending merger/buyout between the second and third largest liquor distributors in Florida; Premiere Beverages and National Distributing.

Liquor Group’s Florida Division, whom already holds the 4th largest portfolio of spirits in Florida according to the Department of Business and Professional Regulations, will by default become the third largest spirits portfolio in Florida, and will likely pick up many brands left without a home due to the merger.

Brands, brand owners, suppliers and importers such as: Happy Vodka, Bend Distillery, Signatory, CVI Brands, Cia De Banana, Three D Spirits, Chesnique, Terra Vermelha, Fuego Pisco, Shotski’s and many more have enjoyed great increases in product sales due to the efforts of Liquor Group. Many of these companies choose to utilize Liquor Group in multiple states and countries in an effort to consolidate sales efforts, allow for sales representative cross training and house centralized shipping solutions made available as service options for suppliers.

The growth does not stop there, as the Michigan, Virginia and Georgia operations of Liquor Group are all showing promising double and triple digit growth numbers beyond the norm in the industry. Liquor Group has now commenced with merger and acquisitions of several vendor and broker companies, which will increase their overall size and ability to support the market.

The Innovative Distribution approach used by Liquor Group is another of the bevy of reasons why this organization has grown so much in what is considered a glacial 3% growth marketplace. Using a completely vertically digitally integrated order and delivery system developed internally by the company using cellular phone, blue tooth® and internet technology, the entire sales force, administrative, accounting and delivery teams are coordinated in their efforts to move products quickly and efficiently, with most customers receiving their orders within 24 hours of placing them... how’s that for innovative?

So what does the future hold for Liquor Group? Well without saying too much, you can expect much more "wine-ing" from the sales force in the near future, and you can expect new state markets to open throughout the US. Additionally, the company plans to continue the organic growth that it has enjoyed by adding more salespeople, introducing more products to the market and offering more services to their growing base of customers, rather than adding more management and executive staff that can hinder growth and productivity. With these types of performance figures, the growing pains are certainly worth the trouble!

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Don't Worry…Drink Happy! TM