Tuesday, July 28, 2009

Liquor Group Grabs Fat Ass In Several Markets

July 27, 2009 – Jacksonville FL – Liquor Group Wholesale (OTCBB:LIQR) added yet another high-quality, mass-market brand to their distribution channel: “Fat Ass Tequila” (http://www.fatasstequila.com/) is now available in Florida and is in the approval process for other states, as part of a multi-state Liquor Group distribution program. Multi-Award winning Fat Ass is imported by Premium Beverage Imports, LTD. (http:/www.PremBev.com) and Ronald Pointer, VP for Spirits Development described these ultra-premium tequilas as "Hands down the smoothest, best finishing, most sincere tequila experience available in the United States."

Major advertising and promotions are underway with monthly features in Maxim Magazine (http://www.maxim.com/) in conjunction with the Florida launch which is already generating great interest in the brand throughout the US. Pointer's enthusiasm for the Fat Ass line is strongly seconded by Liquor Group Product Manager Lowell Newman, who noted "The absolutely silky finish is head and shoulders above the competition, their un-aged Blanco and their aged varieties are amazingly rich and complex. Once Tequila aficionados taste this line they will be screaming for more!"

Initial wholesale depletion models for Fat Ass Blanco in Florida were estimated to be $40,000 per-quarter; however within days of having the product available, Liquor Group re-ordered nearly $400,000 to meet the anticipated demand, which does not include demand for the Reposado or Anejo versions of the product.

Liquor Group Wholesale’s successful innovative approach to the distribution industry has been a key element in the growth and development of many mid sized, small and emerging brands. Liquor Group’s corporate model and culture now finds success with larger, better known brands expanding into additional states and markets. Liquor Group’s ideology and business model offer brands versatility and flexibility needed to grow while meeting the compliance requirements unique to each state’s laws and regulations.