Friday, June 23, 2006

Motor City Madness!!!

Novi, MI

Liquor Group, a liquor distribution and sales organization currently operating in 31 US States and several International markets has once again expanded their operations. The creation of Liquor Group Michigan, a licensed liquor brokerage and wholesale wine & beer and bar supplies operation marks the next in a series of growth that has made this company a player in the US liquor market. The new Liquor Group Michigan office is based in suburbs of the “Motor City” Detroit, in Novi Michigan.

Although a small portion of Liquor Group’s portfolio of products have been distributed in Michigan for years, the brokerage support for these products were spread across several of the major Spirits Brokers within the state, none of which provided adequate support to meet the needs of those brands. This prompted Liquor Group to begin the planning for the creation of an independent brokerage house in Michigan in December of 2005. “The state controlled liquor distribution infrastructure of Michigan creates a unique opportunity for Liquor Group…” says Gray C. Solomon, Managing Member of Liquor Group “…and the unavailability of sales support through the existing major brokerage houses coupled with the tremendous market fragmentation allows us to move in with our entire portfolio with relative ease and to offer other spirits brands a harbor in the storm.”

Months into the planning development of this new venture, the opportunity arose to hire one of the most well known and respected fixtures of the Michigan liquor industry to manage the new company: Steven Dodge. Dodge has more than 25 years experience in spirits, wine and beer distribution and implementation, the most recent 19 of which was spent as the General Manger for General Wine & Liquor Company, the second largest Authorized Distribution Agent (ADA) in Michigan, with 6.5 Million case movements per annum in the market.

Dodge brings to Liquor Group Michigan a breadth of understanding of the Michigan market, the intricacies of the supply chain and the fundamentals that other brokerages cannot currently provide to major brands in the market. Realizing that the majority of brokerage houses in Michigan are derivatives of the three ADA’s in the state, and as such cannot offer complete service to the multitude of brands listed for sale in the state, Dodge turns this into an advantage of Liquor Group by offering major brands the opportunity to have dedicated sales staff for their specific brands under the umbrella of Liquor Group Michigan.

Liquor Group has leveraged their relationships with brands represented in other states to create an immediate portfolio of products available for sale into Michigan numbering nearly 500 SKU’s from day one of the operation. This makes Liquor Group Michigan the fourth largest spirits brokerage portfolio in Michigan, before the doors ever opened! Brands normally associated with Liquor Group including Happy Vodka and the entire “Happy” product family is the first to begin to utilize the brokerage services of Liquor Group Michigan, and the proprietary electronic ordering system developed for Liquor Group will be immediately deployed to all sales representatives in the state. Other distillers and products such as Bendistillery, Three-D Spirits (Red Rum), Empire Distillery, Sans Wine & Sprits and Gordon & MacPhail are all entering the state for the first time with Liquor Group.

Liquor Group will work diligently to expand operations in new markets in tandem with their established markets, with a goal to open 2 states per year at a minimum. Whether control states or license states, if not already there, Liquor Group is coming to your state soon!

For more information visit
or call 904-565-2633