Wednesday, April 25, 2007

Kiwi’s Bring Chesnique Chestnut Liqueur to U.S.A.

Ponte Vedra Beach, FL

New Zealand's unique and award winning Chesnique Chestnut Liqueur has made its first U.S. market appearance with the arrival of its first shipment to its Exclusive U.S. importer Liquor Group, a fast growing specialty spirits distribution network based in Ponte Vedra Beach, FL.

This newcomer to the Premium Liqueur category is produced from whole sweet chestnuts primarily sourced from the 1200 chestnut trees at Cheswood Estate in Onaero, Taranaki on New Zealand's North Island, matured for a full year prior to bottling.

When awarded a Gold Medal for Liqueurs in its first showing at the prestigious World Spirits Competition Chesnique was described as "…sweet, earthy, smoked, syrup-like liqueur that bides well with the pallet. A very unusual treat for the senses..." Judges at the 2006 SIAL Global Food Marketplace in Paris, France rated Chesnique third in a field of 25 international liquor products at the competition.

Keith R. Young, Chief Executive of Cheswood Estate N.Z. Ltd, says he has been quite gratified by the international response to this wonderful new product and is excited by the prospect of entering the U.S. market with the assistance of Liquor Group. "I feel that the combination of our top level hand crafted product with the specialty spirits marketing abilities of Liquor Group will result in Chesnique Chestnut Liqueur rapidly gaining wide spread distribution and recognition throughout the United States".

Liquor Group's Managing Member, Gray C. Solomon, was equally enthusiastic about the association, saying "Liquor Group being selected to exclusively market this outstanding product in the United States is a great honor for our organization."

Chesnique's dark amber color sparkles in the eye-catching rounded Italian glass decanter style bottle and is nicely complimented by the stunning black and gold foil label with its ripe chestnut illustration. "But it is the quality of this unusual product and its amazing versatility that will lead to widespread sales…" says Liquor Group Brand Ambassador, Lowell Newman "Whether straight, on the rocks, in a martini, in coffee, or blended with milk, cream or coffee liqueurs this is a taste treat for anyone wanting a change from the usual. It deserves a spot on the bar of every high-end club and restaurant, and in the liquor cabinets of discerning drinkers."

Initial shipments to Liquor Group’s distribution channel have recently begun and the product is due to arrive on the shelves immediately. We’re sure that Nat King Cole would be thrilled!

For more information visit
www.LiquorGroup.com
Contact: Press@LiquorGroup.com
or call 904-565-2633

Sunday, April 15, 2007

Harbrew has selected Liquor Group for representation

Novi, Michigan

Liquor Group Michigan signs the Harbrew Imports spirits portfolio, while additional LG states are under consideration. Harbrew has selected Liquor Group for representation of the balance of their portfolio in Michigan as a strategic move towards alternative distribution. Liquor Group Michigan is one of the newest subsidiaries of Liquor Group, a spirits, wine, beer and bar supply distribution organization operating in 31 US States and several international markets. “Harbrew offers unique products that are readily identified and enjoyed in the Michigan Market…” says Steve Dodge, Michigan State Manager for Liquor Group “…the Hot Irishman Irish Coffee Brand and the Molly’s Irish Crème are staples of cold weather alcohol consumption and Tis’ the Season!”

Harbrews’ President Rich DeChico was recently awarded “Businessman of the Year” in Ireland, due in part to his clever approach to the spirits industry and brand development. The Harbrew Portfolio includes Molly's Irish Cream, The Hot Irishman, Georges Vesselle Champagne, Yanjing Beer, St. Andrews Whiskey, XQ Tequila, Red Hammer Vodka, Clock O’ the North and Lion Gri Wines. The addition of the Harbrew portfolio further strengthens the position and resolve of Liquor Group Michigan as a player in the control state spirits realm. Liquor Group Michigan will also be launching the latest Harbrew product to hit the US: “The Irishman” Irish Whisky.

“Our fair handed approach to brands of all volumes has provided a means by which a product can have fair representation in any of the Liquor Group territories….” says Gray C. Solomon, Managing Member of Liquor Group “…we are the ‘Even Playing Field Guys’ of the industry.” This approach has been met well with brand owners whom have flocked to Liquor Group in recent months to enjoy the benefits that the organization provides. It is a good chance that while you read this article the next bottle of spirits purchased in Michigan will be from a brand represented by Liquor Group.

For more information visit
www.LiquorGroup.com
Contact: Press@LiquorGroup.com
or call 904-565-2633