Happy Vodka Honors Harvey Ball

Worcester, MA

C. J. Eiras and Happy Vodka Corporation are proud to honor the artist who created the original smiley face icon that we all now know and love. The Smiley face was created in Worcester, MA in 1963 by artist Harvey Ball. The Worcester Historical Museum is the keeper of many of Harvey's paper's, drawings and smiley memorabilia, which will now include an autographed Happy Vodka, Happy Rum & Happy Tequila Bottle to be inducted at the museum to be presented at the annual black tie banquet known as “The Harvey Ball” on October 12, 2007. At this years event the museum will be presenting the "Smile Award" to the Massachusetts Lt. Governor Timothy Murray, who grew up in Worcester & was most recently the Mayor of Worchester. The award was created to honor a Worcester resident who has made significant contributions to the community. The 2006 Harvey Ball drew 500 people and it is anticipated that 550 people will attend this years festivities.

Harvey Ball died at 79 years old in April of 2001 only four months prior to Eiras’ creation of the Happy Vodka product line. “I wish I had a chance to meet Mr. Ball, it would have been an honor and a privilege to shake the hand of the man who has made so many people in the world smile and feel good about the world.” says C. J. Eiras, President of Happy Vodka Corporation and Liquor Group Wholesale.

Happy Vodka also donated Martini glasses and other Happy Vodka, Happy Rum, Happy Tequila and Happy Gin memorabilia for the silent auction at the event to help raise money for the museum. Happy tries to make the world smile one bottle at a time with a slogan of: Don’t Worry…Drink Happy!TM The slogan at the Museum is: Celebrating the past to inspire the future... which is certainly apropos, as Happy Vodka’s very logo draws from an inspiration from the past and has created a bright future for many in the liquor industry!

For more information visit: www.DrinkHappy.com or www.worcesterhistory.org

Liquor Group Posts HUGE Gains in Sales!

Novi, MI

Liquor Group Michigan, the fourth largest spirits brokerage in the state announced today that their average weighted case sales from September 2006 to September 2007 are up more than 1000%! These massive increases are due in part to the untapped sales potential in many of the fine products that are represented as well as the financial leverage granted to Liquor Group Wholesale by utilizing their Patent Pending Bailment Distribution system. Utilizing the services of Liquor Group, major brands such as Pravda Vodka have seen increases of sales into the 1000% range on a month over month basis and the entire portfolio of distilleries such as Hood River Distillers have enjoyed average monthly sales increases of more than 200%! The Happy line of products has shown a steady triple digit increase in sales as well as many of the 1600+ products represented by Liquor Group.

“The growth of sales is staggering…” says Steven Dodge, VP of Control State Operations for Liquor Group “…many other brands are struggling to meet last years numbers, however our portfolio continues to gain momentum breaking sales records each month.” This dramatic upward sales trend is not common in the industry, as the average growth in spirits is only about 5-8% per annum, making Liquor Group a hot commodity in the spirits sales arena.

Although Liquor Group uses cutting edge technology for sales ordering and inventory management, the values of the organization are very traditional. “Brands have to understand our approach and embrace it to enjoy the fruits of success…” says Lowell Newman, VP of License State Operations for Liquor Group “…as in any business venture, you reap what you sew, and we try to work with brands to help them invest marketing dollars into programs that will yield them long term success, not just short term sales increases.” This approach has proven time over time to bring success to brand owners and importers willing to support their products in the marketplace.

With the percentage of sales increases that are being posted, who can argue with the logic?

For more information visit
www.LiquorGroup.com
Contact: Press@LiquorGroup.com
or call 904-565-2633