Tuesday, November 11, 2008

Drinks Americas and Sales of Trump Super Premium Vodka Support Wounded Veterans and Their Families at Walter Reed Army Medical Center Contributing to

WILTON, Conn.--(BUSINESS WIRE)--Drinks Americas Holdings, Ltd. (OTC BB: DKAM.OB - News) (Drinks Americas or the “Company) and Donald Trump announced today that on Veterans Day it would be making its first donation to the Walter Reed Society supporting hospitalized veterans.

Earlier this year, Drinks Americas and The Trump Organization announced that a portion of the proceeds from Trump Super Premium Vodka sales from November 2008 through July 4th, 2009 will be donated to the Walter Reed Society, which provides housing and resources for returning hospitalized veterans and their families while they are recovering at the Walter Reed Army Medical Center. The Trump Organization and Drinks Americas will participate through fund raising efforts, a direct contribution by Drinks Americas for every bottle purchased and consumer contributions to the Walter Reed Society.

Patrick Kenny said, “It is great to see the program off to a fast start with many veterans groups and organizations already supporting the brand and forwarding us purchase receipts for Trump Vodka. We make a donation for every purchase that we get a receipt for. It is an honor to participate in assisting the Walter Reed Society and hospitalized veterans.”

Kenny added, “Consumers who wish to join us in supporting the Walter Reed Society and hospitalized veterans can simply send their proof of purchase of Trump Super Premium Vodka to Trump Holiday Veterans Program, Walter Reed Society/Dorcia Fulfillment, 372 Danbury Road, Suite 163, Wilton Ct. 06897. For every purchase of Trump Vodka, we will make a direct donation to the Walter Reed Society”.

Donald Trump had said at the time the program was launched, “I am pleased that Drinks Americas is launching a holiday program for Trump Vodka that is geared to support such a noble cause for our American Heroes. Our wounded service men and women and their families deserve our support and gratitude. When consumers purchase Trump Vodka they should also know they are in a small way participating in supporting our wounded veterans and their families.”

About the Walter Reed Society
The Walter Reed Society was organized exclusively for charitable and educational purposes in 1996 for the benefit of Walter Reed Army Medical Center (WRAMC) and its educational, treatment and research activities.

Through the generous support of corporate and private donors, a special fund was established in 2004 to support servicemen and women being treated at WRAMC due to service in Iraq, Afghanistan and surrounding areas. The Operation Iraqi Freedom/ Operation Enduring Freedom (OIF/OEF) Support Fund is used to assist service members and/or their families when support provided through Invitational Travel Orders (ITO), does not meet the immediate need during the patient’s treatment at WRAMC. Funding is approved for assistance on a case by case review of the applications and a personal meeting with a WRS representative and it is considered a grant.

Hundreds of wounded warriors and their family members have received assistance from this fund. Help with travel, lodging and subsistence expenses for family members of wounded warriors who are patients at Walter Reed Army Medical Center is a frequent need. To date the Walter Reed Society has provided more than $1-million in financial aid to soldiers and their families.

About The Trump Organization
The Trump Organization encompasses global real estate development and global licensing, sales and marketing, property management, golf course development, entertainment, and product licensing and brand development. Donald J. Trump is the chairman and president of the Trump Organization, a privately held company in New York.

About Drinks Americas
Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Mr. Kenny developed his industry expertise in a variety of management positions at the world’s leading beverage companies, including Joseph E. Seagram & Sons and The Coca-Cola Company. He has also acted as advisor to several Fortune 500 beverage marketing companies, and has participated in several major beverage industry transactions.

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Donald Trump's award winning Trump Super Premium Vodka, Trump Premium Flavored Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company’s non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters. Drinks Americas recently formed a joint venture with Universal Music’s Interscope, Geffen, and A&M Records to develop and market beverage products. Drinks Americas is also in partnership with Kid Rock in the development of a domestic premium beer.

For further information concerning Drinks Americas and the products that they represent, please visit the Drinks Americas website.

Drinks Americas
Charles Davidson, 212-762-7000


East Coast Ventures
Fred Schulman, 212-686-1515