Liquor Group Grabs Fat Ass In Several Markets

July 27, 2009 – Jacksonville FL – Liquor Group Wholesale (OTCBB:LIQR) added yet another high-quality, mass-market brand to their distribution channel: “Fat Ass Tequila” (http://www.fatasstequila.com/) is now available in Florida and is in the approval process for other states, as part of a multi-state Liquor Group distribution program. Multi-Award winning Fat Ass is imported by Premium Beverage Imports, LTD. (http:/www.PremBev.com) and Ronald Pointer, VP for Spirits Development described these ultra-premium tequilas as "Hands down the smoothest, best finishing, most sincere tequila experience available in the United States."


Major advertising and promotions are underway with monthly features in Maxim Magazine (http://www.maxim.com/) in conjunction with the Florida launch which is already generating great interest in the brand throughout the US. Pointer's enthusiasm for the Fat Ass line is strongly seconded by Liquor Group Product Manager Lowell Newman, who noted "The absolutely silky finish is head and shoulders above the competition, their un-aged Blanco and their aged varieties are amazingly rich and complex. Once Tequila aficionados taste this line they will be screaming for more!"


Initial wholesale depletion models for Fat Ass Blanco in Florida were estimated to be $40,000 per-quarter; however within days of having the product available, Liquor Group re-ordered nearly $400,000 to meet the anticipated demand, which does not include demand for the Reposado or Anejo versions of the product.

Liquor Group Wholesale’s successful innovative approach to the distribution industry has been a key element in the growth and development of many mid sized, small and emerging brands. Liquor Group’s corporate model and culture now finds success with larger, better known brands expanding into additional states and markets. Liquor Group’s ideology and business model offer brands versatility and flexibility needed to grow while meeting the compliance requirements unique to each state’s laws and regulations.

Liquor Group Products Featured On NBC's Today Show

New York, NY July 20, 2009 -- NBC's Today Show Reporter Natalie Morales took an "on air taste of the good life" by sampling a Warwick Valley Cocktail during the taping of the 10th Annual "Today Show Throws a Wedding Contest" reception, featuring Liquor Group's High-Quality Alcohol Portfolio. The Plaza unveiled its new signature drink: "The Pomona" featuring Warwick Valley's American Fruits Black Currant Cordial which is now part of The Plaza's 100-Mile Menu and will be served to celebrate the wedding of Leigh Daniel and Nick Cordes, the former Olympic hopefuls who captured the hearts of viewers during this year's contest.

The Pomona is made from ingredients that hail from the 100-mile area around New York City, including American Fruits' Black Currant Cordial, Lieb Family Cellars Blanc de Blancs, New York sparkling wine and local honey. The beverage was commissioned by CPS Events, the partnership entrusted with the hotel's famed Grand Ballroom, and designed by mixologist Brittany Chardin of Atlanta's iMi Agency.

The signature drink was fittingly named the Pomona for the Roman goddess of abundance and orchards. A statue of Pomona adorns the fountain outside The Plaza's main entrance.

American Fruits

Set on 60 acres of pristine orchards and farmland just 50 miles from Manhattan, Warwick Valley Wine Co. is the operator of New York's first fruit micro-distillery: American Fruits. American Fruits' Black Currant Cordial is an infusion of locally grown organic black currants and their own distilled grape spirit. The resulting liqueur has fresh, supple currant, honey and jam notes. According to Chardin, "Black currants are very much associated with the state of New York. Until recently, it was illegal to plant the black currant bush anywhere in the country. A New York man named Greg Quinn spearheaded a campaign to have the law repealed and now makes a line of terrific currant juices in the Hudson River Valley area that have great color, flavor and health benefits. This beautiful fruit has made its way into locally produced liqueurs that are the perfect match for the Plaza's Pomona."

Lieb Family Cellars

The Lieb Vineyard is widely recognized for producing a stellar line of still wines. This multiple award-winning bottling was named one of America's Best Sparkling wines by Wine Spectator and will be the main ingredient for the Pomona. This hand-crafted Blanc de Blancs made (not from Chardonnay as in France) from locally grown old-vine Pinot Blanc, planted in 1983, spends three years on its lees and is disgorged in small lots to assure a fresh crisp and vibrant finish with apple, honey and citrus flavors. "Leib Vineyard and CPS Events are a natural fit for one another because of our strong commitment to local, sustainable products. Bringing sustainability to the catering industry is important and I'm thrilled to be working with CPS Events at The Plaza to help redefine the catering experience at the legendary Plaza hotel," said Gary Madden, general manager, Lieb Family Cellars.

Local Honey by the Bees of Ray Tousey Hand-gathered Local Honey Syrup will complete the drink with the sweet and complex flavors of the Hudson Valley. For more than 20 years, Ray Tousey of Clermont, N.Y. has been producing unique honey and beeswax products on his family's 50-acre Hudson Valley Farm, formally an apple orchard. Tousey now dedicates his time to honey production, growing black currants and blending these two ingredients to distill an estate-bottled Cassis.

The 100-Mile Menu is a culinary movement that marries seasonal fare with elegant style. "The bridal market's shift toward an interest in sustainable, green weddings inspires catering that is seasonal, local and always delicious. With fresh, organic ingredients, the 100-Mile Menu is the synthesis of robust flavor and modern dining and we're thrilled to complement our menu with this new cocktail. Pomona, the Goddess of Orchards and Abundance, is surely pleased," said Liz Neumark, CEO, Great Performances and partner, CPS Events at The Plaza.About Central Park South Events at The PlazaCentral Park South Events at The Plaza is a stand-alone joint venture between two New York state companies, Great Performances and Delaware North Companies, created to manage and operate The Plaza Grand Ballroom and meeting space. Great Performances, New York's prestigious event and catering company, and Delaware North Companies, one of the world's leading hospitality and food service providers, opened the landmark Grand Ballroom in January 2008 and have signed a 25-year lease with Elad Properties, owner of The Plaza. For more information, visit http://www.plaza.com/.

About Delaware North Companies

Delaware North Companies is one of the world's leading hospitality and food service providers. Its family of companies includes Delaware North Companies Parks & Resorts, Delaware North Companies Gaming & Entertainment, Delaware North Companies Travel Hospitality Services, Delaware North Companies Sportservice, Delaware North Companies International and Delaware North Companies Boston, owner of TD Banknorth Garden. Delaware North Companies is one of the largest privately held companies in the United States with revenues exceeding $2 billion annually and 50,000 associates serving half a billion customers in the United States, Canada, the United Kingdom, Australia and New Zealand. For more information, visit http://www.delawarenorth.com/

About Great Performances

Great Performances brings consummate culinary skill and originality to the table, complemented by personalized attention to detail and exquisite service. The company, founded in 1979 by Liz Neumark as a staffing service for women in the arts, is now an acknowledged leader in the high-profile events arena and has carved out a niche as the foodservice partner of some of the city's most prestigious cultural institutions, including Jazz at Lincoln Center, the Brooklyn Academy of Music and Sotheby's. Great Performances is the only catering company nationally to own and operate its own organic farm, Katchkie Farm in Columbia County, New York. The Company pioneered the 100-Mile Menu bringing sustainable food to the forefront of the special events industry. For more information on Great Performances, visit http://www.greatperformances.com/

Liquor Group Wholesale Finishes 27th Consecutive Profitable Period

July 15, 2009 Jacksonville, FL – Liquor Group Wholesale (OTCBB:LIQR) posted its Fiscal 3rd Quarter results today, documenting twenty-seven periods of consecutive accrued profitability. LIQR posted a modest Basic EPS prior to distributing shares of common stock for both 2008 & 2009 Employee/Vendor/Supplier Stock-sharing plan disbursements and implementation of its annual compensation plan for Officers and Directors. Additionally, the company paid down several supplier balances early to accrue substantial discounts, taking advantage of “cash on hand” rather than leaving it stagnant, and it expended legal and administrative costs associated with preparing for distributor acquisitions, laying the groundwork for consolidation which should continue to benefit the company and shareholders over the long term as acquisitions are announced.

The Company’s sales force continues to outpace major supplier inventories. All but one major supplier was able to fulfill outstanding back-orders: Drinks Americas (OTCBB:DKAM) left confirmed orders generated during the last several quarters of more than $830,000 unfilled and did not reimburse Liquor Group for more than $60,000 in marketing expenses. Liquor Group has taken legal action against DKAM to recover revenues and expenses lost.

Liquor Group also achieved new contract positions with major suppliers such as Adamba Imports and renewed contracts with long-time suppliers such as Old St. Andrews Scotch, demonstrating that our Patent-Pending Bailment System is working, even with larger suppliers.

“This was a great quarter for Liquor Group,” says Jason Bandy, CFO. “Our U.S. Wholesale operation, although a small part of overall operations (under 10%), has now been publicly-traded for three quarters, and continues to grow and profit; during these tough times, it’s nice to know our business model is not just working, it’s flourishing!”

Detailed information regarding information contained herein is available in the Liquor Group Wholesale 10Q Report filed 07-15-2009.

Old St. Andrews Scotch Renews Commitment to Liquor Group

July 8, 2009 Kent, United Kingdom – Old St. Andrews Scotch Whisky (OSA) announced the renewal of an exclusive US import and distribution commitment through Liquor Group Wholesale (OTCBB:LIQR). Liquor Group was initially engaged to represent OSA in 2006 taking over the exclusive import agent of their brands for the US market. Prior to renewal of their agreements, Bob Gorton, CEO of Old St. Andrews traveled to the US for a tour of Liquor Group operations and to visit with key clients. Mr. Gorton agreed to a new 2+2 year contract term after a week of due-diligence and back-to-back client meetings; which demonstrated that customers of Liquor Group truly enjoy their “One Price” business model and the abundance of product marketing support they receive from Liquor Group.

“We are pleased to continue our representation of Old St. Andrews Scotch…” says C. J. Eiras, CEO of Liquor Group Wholesale “…this is yet another solid, high quality, Internationally recognized brand, continuing to support our time-tested business model.”

The Tournament Players Championship Golf organization, World Golf Village & World Golf Hall of Fame have adorned the Old St. Andrews products on their bars. High-profile golf resort properties such as Sawgrass Marriott, Renaissance Resort at World Golf Village, Amelia Island Golf Resort and numerous Ritz Carlton Resorts feature OSA’s Golf Ball Shaped Scotch bottles; with major retailers such as Total Wine & More as well as ABC Fine Wine & Sprits selling the brands, all thanks to the sales efforts of Liquor Group.

“Customers will continue to enjoy our delightful products supplied through Liquor Group…” says Gorton “…and a new line of products and product improvements that were inspired by my visit to the US.”