Monday, November 2, 2009

Columbus Rum Sails into Liquor Group Portfolio

November 2, 2009 Jacksonville, FL – Dominican Habitat LLC has selected Liquor Group Wholesale, Inc. (OTCBB:LIQR) to introduce their Columbus Anejo Rum to the Florida market. Columbus Rums are produced in the Dominican Republic by the famed Barceló family using the original family formula that made their rums famous around the world. Dominican Habitat describes the seven year old Columbus Anejo as exceptionally smooth and rich rum in the classic Dominican Republic rum tradition that can be enjoyed straight up, on the rocks with lime or in your favorite rum cocktail.

“By working closely with the Barceló family we are able to bring it to market at a very reasonable price point.” says Senior Vice President Jeff Bryant “The rum is produced from freshly cut sugar cane and is aged in aromatic white oak barrels to give it a distinctive sweet nose and smooth finish.” Bryant also explained that Liquor Group was chosen for launching the brand in Florida “…due to their hands on sales and marketing approach that has been successful with other new brands."

Lowell Newman, Liquor Group's Vice President and Product Manager noted that the new Columbus Anejo with its high quality and modest price will be strong competition for many established brands. Plans are already in the works for expanding the sales of Columbus Anejo Rum to other states within the Liquor Group distribution network. "We are also looking forward to adding the Columbus White Rum and the much older Columbus Imperial Rum to the product line in the near future."