Tuesday, March 29, 2011

Punta Serena Tequila Begins Rebate Program

Detroit, MI – March 29, 2011 - Punta Serena Tequilas a portfolio of fine Tequila products exclusively distributed through Liquor Group Wholesale (Publicly Traded: LIQR) in several US States has begun a customer incentive rebate campaign.

Thousands of rebate neck cards are now being dispersed that include a mail in rebate of $10 per Anejo, $7 per Reposado and $5 per Blanco bottle purchased, which can total $30 per refund household.  Liquor Group merchandisers have begun necking the bottles on retail displays all around the country.

“We hope that this new marketing effort by the brand attracts new value conscious consumers to their premium priced product line…” says Steven Dodge, VP of Liquor Group Wholesale “…these consumers usually shy away from the premium priced items, however with this incentive, they may choose Punta Serena for the first time and find they really can’t go back to their old tequila!”