Jacksonville,
FL - North Carolina based importer Extraordinario Brands has placed their
Tradicion Azul line of 100% Agave Tequilas for representation with Liquor Group
Wholesale, Inc (Publicly Traded: LIQR) for distribution in the Florida,
Illinois and Michigan markets, with planned expansion into additional states over
the coming months. Extraordinario Brands
President Jay Pennington said that the relationship with Liquor Group was
established due to the distributor's "hands-on approach to marketing and
brand growth. Our products are
innovative and we wanted to partner with a distributor who could think outside
the box when it came to helping us build our brand." Initial orders from the Florida market exceeded $35,000, and orders
for the other two states were not yet placed at the time of this release.
The Tradicion Azul Tequila line is most noticeable on the
shelf for its bold graphic labels
and is catching tequila drinkers' attention with its rich 100% Agave flavor and
a smooth finish that is surprising given the unusual 109 Proof (54.5% AVB)
level that is the basis for the brand's "The Hottest Frozen Drink on the Planet" ad campaign. In another brand awareness raising campaign
Tradicion Azul reminds drinkers that "Everybody
has a tequila story." and asks for submissions at their
TredicionAzul.com web site. The brand offers both Blanco and Reposado varieties
with 750ml and 1 Liter bottles, along with 1.75 PET containers.
Liquor Group V.P. & Product Manager Lowell Newman said
that "the quality of these fine tequilas was what initially attracted me
to the line, but I was also quite impressed with the brand's commitment to
working with us to build the brand through an aggressive program of product
demonstrations and event participation.
They have a great sense for eye-catching graphics, coupled with a
somewhat irreverent approach to their brand awareness campaign that sets them
apart for many other brands in the category."
Liquor
Group Wholesale’s successful innovative approach to the distribution industry
has been a key element in the growth and development of many mid sized, small
and emerging brands. Liquor Group’s
corporate model and culture now finds success with larger, better known brands
expanding into additional states and markets.
Liquor Group’s ideology and business model offer brands versatility,
bandwidth and flexibility needed to flourish in this multi-hundred billon
dollar market.
Ponte Vedra Beach, FL - May 22, 2010 – Liquor Group (Publicly Traded: LIQR) was proud to present The Ponte Vedra Cultural Center's "Oh, What a Night - A Black and White Party". This annual event provides the cultural community the opportunity to celebrate, experience and participate in the arts and raised nearly $200,000 as a key fundraiser for the center since it inception in 2007. Liquor Group donated the bar for the $350 per couple event, which included some of our finest products such as: Old Pogue Bourbon, Ocean Organic Vodka from 
