Friday, January 2, 2009

Liquor Group Michigan Posts Massive Sales Gains Despite Soft Economy


Liquor Group Michigan posted strong December sales to top off a year that saw a whopping 78% increase in overall case sales for the firm in 2008, placing it firmly once again as the third largest spirits operation in the state. Liquor Group Michigan is an independent SLC of publicly traded Liquor Group Wholesale Inc. (LIQR); and is part of the LIQR distribution network that links operations in 31 states representing more than 1700 brands. The massive case sales increase for the firm ran counter to the trend in the state which saw only a 2.2% case sales increase for all wholesale distributors combined according to recently released figures from the Michigan Liquor Control Commission.

“Sales were up for the year across almost the entire line of fine brands we represent in the state and December was our biggest month ever…” says Steven Dodge, Liquor Group Wholesale's Vice President for Control State Operations. “…the dramatic sales increase shows the result of our staff's hard work at gaining new distribution outlets, and that our firm's active marketing of the brands we represent in order to gain consumer recognition and increased market share is working.

Major brand suppliers such as Adamba Imports showed +44% and Charles Jaquins showed +33% in total portfolio sales increases under the skillful sales management of Liquor Group. “We are looking forward to an even stronger 2009 as we continue to expand our brand portfolio and see additional growth of the product lines for several brands we represent in control states such as Michigan.” adds Dodge.

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CONTACT:
Liquor Group Wholesale, Inc.
Jason Bandy
904-285-5885