Monday, November 30, 2009

DeLeon Tequila Joins Liquor Group Portfolio

Jacksonville, FL - Venice CA based DeLeon Tequila line has recently been added to the representation line up of Liquor Group Wholesale, Inc. (Publicly Traded: LIQR) spirits portfolio as the "crown jewel" of the Tequila section.  The initial agreement initially covered distribution in the Florida market and began with more than $80,000 of opening orders; however it has already been amended to include the Illinois and Michigan markets with planned expansions into the balance of the 18 Control States.  “Deleon products are featured on the bar at the most eclectic and sophisticated bars from South Beach to New York, from Chicago to Los Angeles...” says Liquor Group CEO C. J. Eiras "…we are thrilled to have these stellar tequilas available for our discriminating customers."

Produced for decades by a family on their lands in the Mexican highlands village of Purisima del Rincon, these ultra-premium tequilas were revered locally, but never exported until quite recently.  The US importers recognized the extraordinary quality of the tequilas and designed an iconic bottle that is fitting presentation for the purest tequilas available.  The beautifully crafted decanted style bottle bears only a sandblasted  DL monogram on the front while the crowning touch is the cast metal top that was mastered from a one pound ball of sterling silver masterfully carved with ancient 'Aztec Death's Head' designs by famed jewelry designer Bill Wall.  DeLeon's Blanco tequila was accorded the title "Diamante" by the locals due to its crystal clarity and extremely smooth finish.  The DeLeon Reposado achieves its honey-amber color from a careful aging process that remains a family secret and the great complexity of this aged offering is sure to please even the most discriminating tequila aficionado.  Due to very limited production, DeLeon Tequilas will only be available in select markets.  For more information on the DeLeon line of tequilas please visit the brand's website at