Columbus Rum Explores the Control States through Liquor Group

Jacksonville, FL – Following closely on the successful launch of their Columbus Anejo Rum in the Florida market and expansion into Control State markets nation wide, Dominican Habitat LLC has expanded their distribution with Liquor Group Wholesale (Publicly Traded: LIQR) to include introduction of the rum to an additional 12 states over the coming months.  Liquor Group CEO C. J. Eiras noted that adding the rum "to major rum markets such as Illinois, California, Texas, South Carolina and Georgia will significantly enhance the brands name recognition.  We are getting frequent requests from retailers and retail customers around the country and that demand has driven this rapid market expansion." 

Columbus Rums are produced in the Dominican Republic by the famed Barceló family using the family formula that made their rums famous around the world.  The Columbus Anejo Rum was recently awarded a Gold Medal at the SIP Awards in Los Angeles CA.  Dominican Habitat describes the Columbus 7 year Anejo as "exceptionally smooth, rich rum in the classic Dominican Republic rum tradition that can be enjoyed straight up, on the rocks with lime or in your favorite rum cocktail." 

“By working closely with the Barceló family we are able to bring this special rum to market at a very reasonable price point.” says Senior Vice President Jeff Bryant “The rum is produced from freshly cut sugar cane and is aged in aromatic white oak barrels, giving it a distinctive sweet nose and smooth finish.”  Bryant explained that Liquor Group was chosen for launching the brand in major US markets “…due to their hands on sales and marketing approach that has been successful with other new brands, and their early performance, which has encouraged us to take the plunge into additional markets. "

Lowell Newman, Liquor Group's Vice President and Product Manager noted that Columbus Anejo with its high quality and modest price is strong competition for many established brands. "We are also looking forward to adding Columbus White, Dorado (gold) and the 25 year old Imperial Rum to the product line in the near future into all 32 of our distribution states."

Liquor Group Wholesale’s successful innovative approach to the distribution industry has been a key element in the growth and development of many mid sized, small and emerging brands.  Liquor Group’s corporate model and culture now finds success with larger, better known brands expanding into additional states and markets.  Liquor Group’s ideology and business model offer brands versatility, bandwidth and flexibility needed to flourish in this multi-hundred billon dollar market.

Liquor Group Executives Chosen in Key Alcohol Beverage Sales Study

January 22, 2010 Jacksonville, FL – Top Executives C. J. Eiras, Lowell Newman and Steven Dodge at Liquor Group were chosen to provide insight and information for an industry gauge study conducted by Allianz Global Investors entitled “Hard Liquor and Spirits Sales in the U.S.” authored by Independent Investment Research Reporter Thuy Tran. The study also drew information and insight from top executives at many of the largest alcohol beverage giants, such as Bacardi, Davide Campari-Milano SpA, LVMH Moët Hennessy Louis Vuitton, Pernod-Ricard SA & Remy Cointreau.

“The interesting part of reading the final version of the study is that the results and data from the majority of the alcohol industry leaders are diametrically opposed to the results that we are achieving here at Liquor Group…” says Lowell Newman “…in the majority of our territories we are seeing an uptick in sales of no less than double digits for year over year as well as rolling average sales, and in some markets we are achieving triple digit increases.”

The study can be reviewed by visiting Grass Roots Research / RCM Informed.

About Liquor Group Wholesale
Liquor Group Wholesale, Inc. (Publicly Traded: LIQR) is a liquor and wine distribution company representing more than 1800 spirits and wine products with varying degrees of operations in 32 U.S. States making available many of the world’s leading & emerging alcohol beverage brands. More information available at www.LiquorGroup.com

Safe Harbor
Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "Safe Harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially including risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Arnold Rosen No Longer a Director of Liquor Group Wholesale

Jacksonville, FL January 15, 2010 Liquor Group Wholesale (Publicly Traded: LIQR) announced today the voluntary resignation of Arnold Rosen from the Board of Directors of the Company. Rosen had acted as a Director of the company after being kept on as a Director from the acquisition of North American Food & Beverage in August of 2007.

The company has no specific candidate in mind to replace Arnold Rosen; however it has begun reviewing resumes to fill the open position. The Board has four remaining Directors: C. J. Eiras, Lowell Newman, Steven Dodge and Jan P. Eiras and will continue operations as usual.

The company announced today that it has also adopted much stronger By-Laws requiring any Director holding insider information in the company to sign the required filings in order to maintain the company compliance with regulators, or face termination as a Director, so long as no specific objection with the document has been raised.

Columbus Rum Discovers Control States with Liquor Group

January 12, 2010 Jacksonville, FL – Following closely on the successful launch of their Columbus Anejo Rum in the Florida market, Dominican Habitat LLC has expanded their contract with Liquor Group Wholesale, Inc. (Publicly Traded:LIQR) to include introduction of the rum to the 18 Control States nationwide. Steve Dodge, Liquor Group's VP for Control State Operations noted that "…the control state roll-out will occur over a period of months as state level product listings are obtained. We anticipate that this high quality product will grow into a major player in the rum category as the number of markets expands."

Columbus Rums are produced in the Dominican Republic by the famed Barceló family using the original family formula that made their rums famous around the world. The Columbus Anejo Rum was recently awarded a Gold Medal at the prestigious SIP Awards in Los Angeles CA. The seven year old Columbus Anejo is described as ‘Exceptionally smooth and rich rum in the classic Dominican Republic tradition that can be enjoyed straight up, on the rocks with lime or in your favorite rum cocktail.’

“Working closely with the Barceló family enabled us to bring this high quality rum to market at a very reasonable price point.” says Senior VP Jeff Bryant “...this rum is produced from freshly cut sugar cane and aged in aromatic white oak barrels, giving it a distinctive sweet nose and smooth finish.” Bryant explained that Liquor Group was originally chosen for launching the brand in Florida “…due to their hands on sales and marketing approach that has been successful with other new brands, and their early performance in Florida has encouraged us to take the plunge into the Control State markets. "

Lowell Newman, Liquor Group's VP and Product Manager noted that Columbus Anejo with its high quality and modest price will be strong competition for established brands. "We are looking forward to adding Columbus White, Dorado (gold) and the 25 year Imperial Rum in the near future."

About Liquor Group Wholesale
Liquor Group Wholesale, Inc. (Publicly Traded:LIQR) is a liquor and wine distribution company representing more than 1800 spirits and wine products with varying degrees of operations in 32 U.S. States making available many of the world’s leading & emerging alcohol beverage brands. More information available at www.LiquorGroup.com

Safe Harbor
Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "Safe Harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially including risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Liquor Group Wholesale, Inc. Deregisters from SEC Reporting

JACKSONVILLE, FLORIDA, January 11, 2010 - Liquor Group Wholesale, Inc. (OTCBB:LIQR) announced today that due to its inability to file its required SEC reports (10-K) on time or even on a delinquent basis, it has filed an application with the SEC to voluntarily deregister its common shares. The Company was notified on December 15, 2009 that it had 30 days to file its 10-K to remain on the OTC:BB or it would be deleted from the OTCBB. The deletion is expected to become effective within the next few days. After the deletion, the Company's stock will be traded on the Pink Sheets, under the symbol "LIQR."

Liquor Group Wholesale is an emerging liquor and wine distribution company representing more than 1800 spirits and wine products with operations in 32 US States. Our company is focused on providing a distribution channel for Mid-Market, Nationally and internationally recognized alcohol beverage products.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "Safe Harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially including risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forwardlooking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

For further information, contact Jason Bandy, Chief Financial Officer and Chief Financial Officer, at (904) 285-5885.

Enlightened Grain now Distributed Through Liquor Group

Jacksonville, FL - Winter Park, Florida based Enlightened Grain Spirits has contracted representation with Liquor Group Wholesale, Inc. (Publicly Traded: LIQR) for introduction of their flagship product: Inspiration Rosemary & Lavender Flavored Vodka to the Florida market.  EG Spirits founder and President Matt Anderson consulted with Liquor Group V.P. & Product Manager Lowell Newman from the earliest planning stages for his firm's line of infused vodkas and both are thrilled with the recent release of the first batch of vodka into the market.  Anderson noted that "Liquor Group has been a great resource for us as we worked over the past year to bring this dream to life.  As our company grows, we hope that Liquor Group will continue to provide the knowledge and support that has been so instrumental in our journey to this point."

The premise behind the Enlightened Grain Spirits line is the combination of ultra-premium ingredients into innovative flavored vodkas that will appeal to professional mixologists and discriminating consumers.  Inspiration Rosemary & Lavender Flavored Vodka begins with grain based vodka produced by one of the most highly respected craft distillers in Portland Oregon that is then infused with sustainably grown Tuscan Rosemary and Tuscan Lavender, rushed from California fields to the distillery for infusion within days of picking.  Five distillations and double filtering insures crystal clear vodka with an ultra-smooth finish.  Initial reaction to the vodka has been outstanding with multi-case initial orders at many high profile bars and lounges, being followed by rapid re-orders as patrons discover this innovative flavored vodka.   EG Spirits is fielding a staff of brand representatives who will work with On-Premise Accounts to develop specialty cocktails and events centered on the brand.  The initial orders for the product for the Florida market exceeded $20,000 and turned within the first weeks of availability to the market.

Liquor Group Wholesale’s successful innovative approach to the distribution industry has been a key element in the growth and development of many mid sized, small and emerging brands.  Liquor Group’s corporate model and culture now finds success with larger, better known brands expanding into additional states and markets.  Liquor Group’s ideology and business model offer brands versatility, bandwidth and flexibility needed to flourish in this multi-hundred billon dollar market.