Friday, January 1, 2010

Enlightened Grain now Distributed Through Liquor Group

Jacksonville, FL - Winter Park, Florida based Enlightened Grain Spirits has contracted representation with Liquor Group Wholesale, Inc. (Publicly Traded: LIQR) for introduction of their flagship product: Inspiration Rosemary & Lavender Flavored Vodka to the Florida market.  EG Spirits founder and President Matt Anderson consulted with Liquor Group V.P. & Product Manager Lowell Newman from the earliest planning stages for his firm's line of infused vodkas and both are thrilled with the recent release of the first batch of vodka into the market.  Anderson noted that "Liquor Group has been a great resource for us as we worked over the past year to bring this dream to life.  As our company grows, we hope that Liquor Group will continue to provide the knowledge and support that has been so instrumental in our journey to this point."

The premise behind the Enlightened Grain Spirits line is the combination of ultra-premium ingredients into innovative flavored vodkas that will appeal to professional mixologists and discriminating consumers.  Inspiration Rosemary & Lavender Flavored Vodka begins with grain based vodka produced by one of the most highly respected craft distillers in Portland Oregon that is then infused with sustainably grown Tuscan Rosemary and Tuscan Lavender, rushed from California fields to the distillery for infusion within days of picking.  Five distillations and double filtering insures crystal clear vodka with an ultra-smooth finish.  Initial reaction to the vodka has been outstanding with multi-case initial orders at many high profile bars and lounges, being followed by rapid re-orders as patrons discover this innovative flavored vodka.   EG Spirits is fielding a staff of brand representatives who will work with On-Premise Accounts to develop specialty cocktails and events centered on the brand.  The initial orders for the product for the Florida market exceeded $20,000 and turned within the first weeks of availability to the market.

Liquor Group Wholesale’s successful innovative approach to the distribution industry has been a key element in the growth and development of many mid sized, small and emerging brands.  Liquor Group’s corporate model and culture now finds success with larger, better known brands expanding into additional states and markets.  Liquor Group’s ideology and business model offer brands versatility, bandwidth and flexibility needed to flourish in this multi-hundred billon dollar market.