Tuesday, January 12, 2010

Columbus Rum Discovers Control States with Liquor Group

January 12, 2010 Jacksonville, FL – Following closely on the successful launch of their Columbus Anejo Rum in the Florida market, Dominican Habitat LLC has expanded their contract with Liquor Group Wholesale, Inc. (Publicly Traded:LIQR) to include introduction of the rum to the 18 Control States nationwide. Steve Dodge, Liquor Group's VP for Control State Operations noted that "…the control state roll-out will occur over a period of months as state level product listings are obtained. We anticipate that this high quality product will grow into a major player in the rum category as the number of markets expands."

Columbus Rums are produced in the Dominican Republic by the famed Barceló family using the original family formula that made their rums famous around the world. The Columbus Anejo Rum was recently awarded a Gold Medal at the prestigious SIP Awards in Los Angeles CA. The seven year old Columbus Anejo is described as ‘Exceptionally smooth and rich rum in the classic Dominican Republic tradition that can be enjoyed straight up, on the rocks with lime or in your favorite rum cocktail.’

“Working closely with the Barceló family enabled us to bring this high quality rum to market at a very reasonable price point.” says Senior VP Jeff Bryant “...this rum is produced from freshly cut sugar cane and aged in aromatic white oak barrels, giving it a distinctive sweet nose and smooth finish.” Bryant explained that Liquor Group was originally chosen for launching the brand in Florida “…due to their hands on sales and marketing approach that has been successful with other new brands, and their early performance in Florida has encouraged us to take the plunge into the Control State markets. "

Lowell Newman, Liquor Group's VP and Product Manager noted that Columbus Anejo with its high quality and modest price will be strong competition for established brands. "We are looking forward to adding Columbus White, Dorado (gold) and the 25 year Imperial Rum in the near future."

About Liquor Group Wholesale
Liquor Group Wholesale, Inc. (Publicly Traded:LIQR) is a liquor and wine distribution company representing more than 1800 spirits and wine products with varying degrees of operations in 32 U.S. States making available many of the world’s leading & emerging alcohol beverage brands. More information available at www.LiquorGroup.com

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Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "Safe Harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially including risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.