Wednesday, March 28, 2007

Pravda Vodka in Michigan

Amherst, NY

Importer Charles Jacquin et Cie, Inc. has placed its Premier Polish Luxury Vodka brand Pravda with the Michigan brokerage services of Liquor Group Michigan, part of the fast growing Liquor Group spirits distribution network based in Ponte Vedra Beach, FL.

Jaquin's Vice President, Jim Colosi said that the selection of Liquor Group was a logical choice given the firm's great success in the marketing of high quality spirits, "With Pravda widely recognized among the world's finest vodkas, we naturally wanted to make use of the best available brokerage firm in order to rapidly expand the brand's market share in Michigan. We are confident that Liquor Group will be able to meet the high expectations we have for this brand."

Pravda is classic Polish rye vodka with roots going back to the 1740s, and is now made in an ultra-modern distillery in the Carpathian Mountains of Southern Poland. There, late harvest sweet rye and pure mountain spring water go through a rigorous five column distillation process and extensive charcoal filtration, leading many to claim that Pravda is the world's smoothest vodka. An eight person taste test of each batch and exacting controls on the bottling process insure that the product that reaches the consumer will deliver the ultimate vodka experience. Pravda is available in 50ml and 750ml bottlings, with both sizes also seasonally available in attractive gift sets with two glasses.

Pravda Vodka has begun a massive brand distribution realignment coupled with an aggressive advertising and marketing blitz aimed at increasing awareness though hands on demonstration and customer participation. This type of hands on approach is what Liquor Group is well known for, and scheduled promotions include the “Judge for Yourself” tasting campaign wherein the Pravda demonstrator allows the consumer to taste test Pravda Vodka against several other brands such as Grey Goose Vodka, Level Vodka and Belvedere Vodka to name a few. This type of head to head competition lets the consumer decide whose vodka tastes the best, and the Pravda management team feels very comfortable that the average results favor their brand at a very high rate.

Liquor Group Michigan's State Manager, Steve Dodge, a 25 year veteran of brokerage and distribution business in the state said that his firm was very pleased to have added this highly regarded brand to their portfolio. "Our statewide sales force is excited to have the chance work with Pravda Super Premium Vodka. Pravda has created quite a stir in other markets and we look forward to having great success with it here in Michigan." Liquor Group's Managing Member, Gray C. Solomon, noted that the eye-catching frosted bottle with its sparkling jewel accent was "…a fitting package for this exceptional product." Pravda is yet another “jewel” in the Crown of Liquor Group, whose portfolio has now grown to more than 1200 spirits products, ranking it among the largest spirits distributors/brokers in several US markets and the 4th largest in Michigan and Florida.

For more information visit
or call 904-565-2633