Thursday, July 1, 2010

Liquor Group gets the Rhythm

July 1, 2010 Jacksonville, FL – RJS Spirits selected Liquor Group Wholesale, Inc. (Publicly Traded: LIQR) to introduce Rhythm branded liqueur to the Florida market.  Rhythm is no ordinary beverage, it is the “New Premium” 70 proof citrus liqueur; the perfect blend of 23 different citrus flavors infused with caffeine, ginseng, taurine, damiana, B6 and B12. “Rhythm is the first product of its type, there really is nothing to compare it to…" says RJS Spirits co-founder Jeff Freiberger “…it is in our opinion the most versatile and mixable product on the market today.”  This flavor-blend was developed by Dave Dafoe of Pro-Liquitech, the creator of Jones Sodas flavors and Brown Foreman’s (NYSE: BF) Jack Daniels® Country Cocktails® line.  Rhythm is ready-to-mix with beer, straight up, on the rocks, in shots and in signature/traditional juice cocktails.  Rhythm has established itself as the “One-Drink-Fits-All” spirit of today.  

Rhythm is what flows through you: connecting your life, your music, your image, and your taste. 

Rhythm Liqueur received outstanding product placement in the new DJ Khaled "All I Do Is Win" Remix song and video featuring music artists DJ Khaled, Busta Rhymes, P Diddy, Rick Ross, Fabulous, Nikki Minaj, Jadakiss and Fat Joe.  One day after its release it has already ranked 34th on iTunes and is steadily climbing; reaching hundreds of thousands if not millions of plays/downloads over the next 2-3 months.  The exposure that the brand receives from this placement nationally and internationally should allow drastic increases sales in both the on-premise and off-premise markets. With additional tie-ins to NASCAR, star studded events at the Playboy Mansion and features on the Bravo Channel with the Real Housewives of Atlanta, it makes complete sense why RHYTHM has experienced a rapid growth in the short time since its’ launch in late 2008.

Liquor Group’s June 2010 opening order exceeded $500,000 worth of Rhythm, and that inventory has depleted rapidly.  Lowell Newman, Liquor Group's Vice President and Product Manager noted that placement is not an issue with this brand: “We have opened more than 1000 accounts for this product in Florida in less than 10 business days…” demonstrating that Rhythm will be strong competition for many established brands, and is yet another of the thousands of brands currently being represented by Liquor Group companies throughout the US. 

Plans are already in the works for expanding the sales of Rhythm to other states within the Liquor Group distribution network.