Monday, March 24, 2008

Liquor Group welcomes Ruskova Vodka

Liquor Group, the Innovative Distributors, and Anson Importers Ltd have signed an agreement to allow Liquor Group to represent Ruskova Vodka from Russia. This 6 times distilled, premium grain vodka was awarded 90 points, Gold Medal, Best Buy by the Beverage Tasting Institute. Ruskova is bottled and produced in a State-of-the-Art, and privately owned, Russian Distillery. Also the Distillery grows and harvests only the finest grain in creating Ruskova Vodka; only water from an underground spring is used.

Ruskova is produced in a Pot Still, which is the same method used for Single Malt Scotches, and Small Batch Bourbons. The value pricing is a strategy that Russian entrepreneur Oleg Lazanovitch borrowed from the “playbook” of noted winemaker Fred Franzia, by forgoing the fancy bottle trend and allowing Ruskova Vodka to stand toe to toe against brands that retail for 2 to 3 time more than the price for Ruskova Vodka.

“That’s why Ruskova Vodka’s slogan is, Pay for the Vodka not the Glass”, says Liquor Group Michigan Manager, Steve Dodge, “ Ruskova is doing for vodka what Franzia did for wine, with Two-buck Chuck and Four-buck Fred.” Lazanovitch is quoted saying ”We are already out-selling many vodka brands that have been in the market for along time and retail scan data shows us growing at a really fast pace.”

Ruskova is Clear, lightly spicy, with cream and mineral oil aromas. Supple and very smooth and soft textured. Ruskova has delicate anise and cream flavors. An elegantly, graceful oily fade that is smooth and classy.

For more about Ruskova Vodka, you can visit the Ruskova website at www.ruskova.com as well as, www.LiquorGroup.com for information on Ruskova and the many other products and brands represented by Liquor Group. You may also call 1-866-REACH-LG (1-866-732-2454) regarding any of Liquor Group’s goods and services.